Shooster, the largest chain of lifestyle sneaker stores, enters the market in a distinctive and brave way. The aim of the advertising campaign was to bring the sneakerhead brand closer to the targeted group by linking 4 ambassadors and 4 sneaker models to “tell their story”.

 The concept came about from the insight that “clothes don’t make a person, but sneakers do”. Depicting a reflection in the mirror, the ambassador identifies with the sneakers and in this way, they become part of the same “story”.