AKD zaštita, a state security company, is undergoing a rebranding and repositioning of the company after 20 years. The company’s new brand mission is a modern and progressive way of operating, which is used as a key insight for the development of their new logo.

This traditional brand has been revitalised using a modern minimalist solution, which continues to maintain a sense of integrity and tradition. The new visual identity was realised through stationary, vehicle branding, and uniform branding.