Zelene Tehnologije (eng. Green Technologies) is the leading IT company that specialises in developing and implementing waste management systems in the Croatian region with an aim of expanding to the European market.

After 10 years of activity in the market, Zelene Tehnologije is reorganising the company. They have a new structure and new methods of operation. Now, the brand values are innovative, fresh, and progressive and these require new branding to communicate the companies’ new visions, values, and missions. We had the opportunity to collaborate with Zelene Tehnologije to develop their new branding.

Zelene Tehnologije Green Technologies branding

A design system was created, guided by the terms creating, change, and idea. The visual language of Zelene Tehnologije is dynamic, creative, and somewhat playful, but also structured within a grid, which reflects the company’s image and approach.